Why Aston Martin is delaying its first electric car
The Gaydon-based manufacturer is delaying the debut of its battery-powered sports car. Jaguar and Bentley are doing the same.
Aston Martin was one of the first sports car manufacturers to embrace electrification. It announced its intention to launch an all-electric car.
Now, however, the company believes it is better to take a more cautious approach and postpone its debut in the zero-emissions world. This is according to CEO Adrian Hallmark, who arrived at Gaydon shortly after his time at Bentley.
The electric car arrives by 2030
Aston Martin originally thought it would unveil its first battery-powered supercar in 2026, but is now taking a more cautious stance, speaking generally of a deadline by the end of the decade.
The fact is that the time is not yet right, and a premature launch could make the investment unprofitable. Hallmark has not only postponed the debut of Aston Martin's first electric car, he has also revised the brand's entire business plan.
The classic Aston Martin logo
In fact, when Aston Martin set out its strategy for the environmental transition, it planned to have up to four electric models by 2030. Now Hallmark says there will be "at least one electric car". Could there be more? Hardly, as it has been explicitly stated that the previous plan has been cancelled.
The United Kingdom remains at the window
Aston Martin is the latest British manufacturer to slow down on the electric car front. Bentley, which was due to unveil its first BEV by the end of this year, has pushed it back to 2026.
Jaguar, which has been undergoing a major rethink, has now said that its first electric car will be unveiled when the time is right, without giving any further details. But it has shown a concept car that has generated a lot of discussion.
Electric cars:
Gallery: Aston Martin Lagonda Vision Concept and Rapide E in London showroom
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