Volkswagen Vehículos Comerciales, la división de flotas y modelos de carga del Grupo VW, publicó hoy los resultados financieros y de ventas del 2023. La firma con sede en Hannover (Alemania) es la que tiene la responsabilidad de la fabricación y comercialización de las dos generaciones diferentes de la pick-up Amarok que se venden en todo el mundo: la Amarok I (fabricada hoy sólo en la planta de VW Argentina en Pacheco) y la Amarok II (producida en la planta de Ford en Sudáfrica, como gemela de la nueva Ranger).

El 2023 fue el primer año completo de ventas de la nueva Amarok II y, por primera vez, se pudo realizar una comparación sobre la performance en ventas de las dos generaciones de pick-ups. Recordemos que la Amarok II hoy se comercializa en Europa, África, Medio Oriente y Oceanía, mientras que la Amarok I quedó restringida sólo al mercado de América Latina.

"En el caso de la pick-up Amarok, un total de 65.800 vehículos fueron entregados a clientes en el 2023. Esto representa un incremento del 65.3% con respecto al 2022. La Amarok en Sudamérica tuvo 44.100 entregas, mientras que la nueva Amarok tuvo 21.800 entregas en su primer año completo en el mercado, desde su lanzamiento internacional a fines del 2022", dijo la firma en un comunicado oficial (ver completo abajo).

Esto significa que la flamante Amarok II por ahora vende apenas la mitad que la veterana Amarok I, presentada en 2010.

¿A qué se debe este buen rendimiento de la Amarok I? Volkswagen Vehículos Comerciales dice que la Argentina tuvo buena parte de la culpa en esa performance: "El mercado Sudamericano registró en 2023 un significativo incremento de 29% hasta un total de 41.500 vehículos entregados, entre pick-ups y vans. El mercado regional más grande es Argentina, que tuvo un incremento en sus ventas del 40.7 con un total de 29.800 unidades, seguido por Brasil con 8.000 unidades vendidas en 2023".

La espectacular performance de la vieja Amarok en la Argentina estuvo relacionada con la capacidad de entrega de la Planta de Pacheco, que inundó el mercado local de pick-ups en un contexto de fuertes restricciones a las importaciones. Eso le permitió a la Amarok liderar durante varias veces los patentamientos de pick-ups en la Argentina y terminar el año a muy pocas unidades de la best-seller histórica, la Toyota Hilux (ver estadísticas).

A pesar de que la nueva Amarok II fabricada por Ford es más moderna, tiene mayor equipamiento de confort, nuevas mecánicas y más seguridad, Volkswagen decidió cancelar el llamado Proyecto Cyclone en la región, que hubiera permitido tener la nueva Amarok en nuestro mercado (ver historia).

En su lugar, en Pacheco ya comenzó a fabricarse un restyling de la veterana Amarok I, para mantenerla en venta en Sudamérica (ver fotos espía).

Galería: Ventas globales VW Amarok (2023)

VW-AMAROK-RESTYLING-ARGENTINA-0

Primera foto espía del restyling de la VW Amarok I fabricada en Pacheco (leer nota).

Ocultar comunicado de prensa Leer comunicado de prensa

Comunicado de prensa de VW Vehículos Comerciales

Volkswagen Commercial Vehicles increases deliveries to customers by just under 25 percent in 2023

Volkswagen Commercial Vehicles continues its growth path

Deliveries to customers increased by a quarter to 409,400

Electric vehicle deliveries to customers almost quadrupled

Model offensive in 2024: new models and derivatives

Volkswagen Commercial Vehicles (VWCV) delivered a total of 409,400 vehicles to customers in 2023. This is 24.6 per cent more than in the same period last year, when the effects of the war in Ukraine and the uncertainties in the supply chains significantly limited production and delivery of vehicles to customers. The production situation and thus also deliveries to customers improved significantly in 2023.

“2023 was a highly successful year for Volkswagen Commercial Vehicles,” says Lars Krause, member of the Board of Management responsible for Sales and Marketing at VWCV. “I am particularly pleased that our new products such as the Amarok and the ID. Buzz have quickly arrived on the market. In total, we increased deliveries to customers by more than 24 per cent compared to the previous year and look forward to 2024 full of optimism. With the other ID. Buzz variants, the new California and the new Transporter, we are presenting important product innovations for our private and commercial customers."

All the regions in which Volkswagen Commercial Vehicles is active worldwide showed notable, generally double-digit, year-on-year growth in deliveries. The growth also extends across all models. Thanks to the continued increase in deliveries of the all-electric ID. Buzz over the course of the year, the number of electric models delivered almost quadrupled from 7,500 in 2022 to 29,300 in 2023, and the share of electric vehicles sold by VWCV was 7.1 per cent.

Many product innovations in 2024

In 2024, Volkswagen Commercial Vehicles will present each vehicle as either a completely new model or with a product upgrade. Volkswagen Commercial Vehicles will celebrate the world premiere of the new Transporter. This completes the trio comprising ID. Buzz, Multivan and new Transporter. Volkswagen Commercial Vehicles thus offers every customer just the right vehicle to meet their individual needs. The new California will also make its global debut in 2024 and lead the California model series into the electrified future. The ID. Buzz will be introduced as a GTX and production of its long wheelbase version will start in Hanover. The Multivan will be presented as a plug-in hybrid all-wheel drive version and will feature a longer electric range. The Crafter and Caddy will also receive product upgrades.

Deliveries by region

Western Europe: Volkswagen Commercial Vehicles delivered 286,300 vehicles (previous year: 235,300) to customers here. With 104,600 vehicles delivered (+ 6.3 per cent), Germany remains Volkswagen Commercial Vehicles’ strongest market by far. The second largest market in 2023 was the United Kingdom with 40,000 deliveries to customers, an increase of 26.3% compared to the previous year.

Eastern Europe: Volkswagen Commercial Vehicles delivered 31,800 vehicles (previous year: 22,100) to customers here. The largest single market remains Poland with a total of 10,100 units (previous year: 7,900)

North America: In Mexico, the only Volkswagen Commercial Vehicles market in North America until the market launch of the ID. Buzz LWB in the US, deliveries increased by 2.2% to 6,600 units.

South America: The south American market recorded a significant increase of 29% to 41,500 vehicle deliveries. The largest single market remains Argentina with an increase of 40.7 per cent to 29,800 vehicles, followed by Brazil with 8,000 units.

Asia/Pacific: In the Asia Pacific region, Volkswagen Commercial Vehicles delivered 15,100 vehicles to customers. Australia remains the strongest single market with 10,300 units (previous year: 8,100).

Africa: With 9,900 vehicles, Volkswagen Commercial Vehicles delivered just under 37% more vehicles to customers here than in the previous year. In South Africa, the strongest single market on the continent, deliveries increased to 6,900 (previous year: 5,200).

Middle East: Volkswagen Commercial Vehicles delivered 18,300 vehicles in the region (previous year: 12,300). In Turkey, the region’s biggest market, the number of vehicles delivered increased by 55.5% to 16,600 (previous year: 10,700).

Deliveries by product line

In 2023, 28,600 ID. Buzz left the factory and were handed over to customers.

With 156,900 units delivered to customers (an increase of 10% compared to the previous year), the T Series remains Volkswagen Commercial Vehicles’ highest volume model. The high demand for the California continues. In 2023, the California 6.1 saw another increase in deliveries: with 25,000 vehicles delivered, the previous year’s figure was exceeded by 15.7 per cent. With 20,400 Multivans, deliveries to customers increased significantly by 60.2 per cent.

In the case of the Amarok, a total of 65,800 vehicles were delivered to customers in 2023. This corresponds to an increase of 65.3% compared to 2022. In addition to the Amarok in South America with 44,100 deliveries, 21,800 new Amarok were delivered in the first full year after its market launch at the end of 2022.

The number of Caddy units delivered rose by 13.3 per cent to 91,500.

The Crafter saw an increase in deliveries by 12%, reaching 66,500 vehicles in 2023. This includes 4,000 Grand California vehicles, which represents another increase of 25% compared to the previous year.

ID. Buzz 28,600 (+376.6 per cent)

T Series 156,900 (+10 per cent)

Amarok 65,800 (+65.3 per cent)

Caddy 91,500 (+13.3 per cent)

Crafter 66,500 (+12 per cent)

Electric models 29,300 (+290 per cent)

Note: All delivery figures stated above are rounded to the nearest hundred.

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