Cuando se pone traje y corbata es Akio Toyoda, CEO de Toyota Motor Corporation. Y, cuando se calza el buzo antiflama, se transforma en "Morizo": el apodo que adoptó para correr como piloto amateur (ver videos abajo).

Esta personalidad multifacética -y su liderazgo automotor durante el primer año de la pandemia- fue lo que llevó al jurado de los World Car Awards a reconocer hoy a Akio “Morizo” Toyoda como “2021 World Car Person of the Year”.

“En 2020, y bajo su liderazgo, Toyota mantuvo la rentabilidad a pesar de la crisis del Covid-19, protegiendo los puestos de trabajo en todo el mundo. Al mismo tiempo, mantuvo la senda de Toyota en el desarrollo de vehículos conectados, autónomos, compartidos y eléctricos, al mismo tiempo que inició la construcción de Woven City, una verdadera ciudad-prototipo para el futuro de la movilidad. Al mismo tiempo, mantuvo su participación en el automovilismo deportivo, como piloto”, fueron algunos fundamentos del jurado.

El jurado de los World Car Awards está integrado por 93 periodistas especializados en autos que representan a 29 países. Por primera vez, la votación contó con la participación de un jurado argentino: Carlos Cristófalo, editor de Autoblog Argentina y director periodístico de la Revista Miura.


¿Por qué le dirán
Akio Toyoda, con el traje de fajina de Morizo (ver videos abajo).


Comunicado de prensa de los World Car Awards Akio Toyoda, president and CEO, Toyota Motor Corporation: “2021 World Car Person Of The Year”

TORONTO, Canada – Thursday, April 8, 2021 – Ninety-three distinguished international journalists on the World Car Awards jury panel have voted AKIO TOYODA, President and CEO, Toyota Motor Corporation, as the 2021 World Car PERSON of the Year.

Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation, where he has spent years successfully remaking his company. In 2020, under his leadership, Toyota remained profitable, despite COVID-19, thus protecting jobs worldwide. He has maintained Toyota's pace of steady development for the Connected, Autonomous, Shared and Electric era, and he has initiated construction of the Woven City, an exciting real-life prototype city of the future. All while actively participating in motorsports himself, as a driver.

Mr. Toyoda said, “On behalf of all 360,000 Toyota Team members around the world, thank you for this tremendous honor! If you don’t mind, however, I would like to change this award from car “person” of the year, to car “people” of the year… because it’s the collective effort of all our global employees, retailers and suppliers that has truly made Toyota what it is today! And I for one, couldn’t be a luckier… or a more grateful CEO. I would also like to thank and recognize the contributions of the entire automotive industry. At Toyota we are very fortunate that we were able to protect the employment of our team members during COVID and to continue our work to meet the future challenges of our industry. As a company, we are dedicated to providing mobility for all… but we are equally committed to creating new ways to support the well-being of our planet and people everywhere. This has been a difficult period in the history of the world, but it has also reminded us that people are what matters most… and if we at Toyota, can contribute some measure of happiness to their lives, it will be my never-ending goal to do just that. Thank you again for this award… and to my fellow car lovers, see you on the track!”

There were five finalists for this prestigious award that was created in 2018 to acknowledge and celebrate an individual who has made a significant contribution to the global automotive industry during the period January 1 to December 31, 2020. That contribution could include a significant impact to their brand or company or a significant safety, engineering, design or technical advancement.

In addition to the winner, the top five finalists were, in alphabetical order:

Pratap Bose, Vice-President, Global Design, Tata Motors
Euisun Chung, Chairman, Hyundai Motor Group
Luc Donckerwolke, Chief Creative Officer, Hyundai Motor Group
Tomiko Takeuchi, Program Manager, MX-30, Mazda Motor Corporation

Previous World Car Person of the Year recipients were Carlos Tavares, CEO of PSA Group (2020), the late Sergio Marchionne, CEO, FCA; Chairman, CNH Industrial; and Chairman and CEO, Ferrari (2019) and Håkan Samuelsson, President and CEO, Volvo Car Group (2018).

The World Car Person of the Year award is just one of six awards handed out annually by the World Car Awards. The awards were inaugurated in 2003, and officially launched in January 2004, to reflect the reality of the global marketplace, as well as to recognize, reward and inspire excellence, leadership and innovation in a rapidly changing automotive industry.

The World Car Awards program would not be possible without the support of our official partners : the New York International Auto Show, ZF, Cision Insights, Brembo, KPMG and Newspress – our official media partner. Thank you to our partners.


VIDEO: Akio Toyoda – 2021 World Car Person of the Year


VIDEO: Akio “Morizo” Toyoda –Toyota 86 4WD en Argentina


Encuesta online: opiná y ayudá a definir el voto argentino en los World Car Awards 2021
La votación continuará con la elección del World Car of the Year 2021 y los lectores de Autoblog ya están ayudando a definir el voto argentino. Opiná acá.

Eligieron a Carlos Cristófalo para que represente a la Argentina en los World Car Awards
"Es un reconocimiento para la comunidad de Autoblog", escribe Carlos Cristófalo (leer nota).

Enviá tu noticia a