Hyundai presentó hoy a nivel mundial la nueva Santa Fe. ¿Pero cómo? ¿Otra vez? La cuarta generación de la SUV de la marca coreana para el Segmento D (mediano) todavía parece flamante. Y lo es: su debut internacional fue en febrero de 2018 y su lanzamiento comercial en la Argentina fue en agosto de 2019 (leer crítica).

¿Entonces esta nueva Santa Fe es un restyling? La marca no usa esos términos. Tampoco habla de facelift, otra forma de definir a la actualización dentro de una misma generación. Los comunicados de prensa hablan de una variante “mejorada” (“enhanced”) y “modernizada” (“modernized”).

Sin embargo, al leer la información completa que llegó esta mañana surgen datos que hablan de una mejora más que profunda.

* Nueva plataforma: Es el primer modelo de Hyundai en estrenar la Plataforma de Tercera Generación, que fue especialmente desarrollada para utilizar mecánicas híbridas y eléctricas. También es una base estructural que utiliza materiales más livianos, además de ofrecer una mayor resistencia para las pruebas de choque.

* Nuevas mecánicas: Será la primera Santa Fe en ofrecer versiones híbridas. La marca no brindó detalles, pero habrá versiones Hybrid (híbrido convencional) y Plug-In Hybrid (híbrido enchufable).

* Nuevo diseño: No es que la New Santa Fe haya envejecido muy rápido, pero este modelo presentado hoy luce más moderno y futurista. Se destaca la desproporcionada parrilla frontal (una tendencia cada vez más común en la industria) y un interior mucho más refinado. Toda la plancha de instrumentos es nueva.

Cuando una automotriz realiza tantos cambios en un modelo, la costumbre habitual es hablar de una “nueva generación” del producto. Sin embargo, Hyundai define a esta New-New Santa Fe como una variante mejorada y modernizada.

El motivo: hay muchos mercados donde la New Santa Fe (no ésta, sino la brevemente anterior) recién acaba de llegar. Un claro ejemplo es la Argentina.

Esta New-New Santa Fe saldrá a la venta primero en Europa. Y no hay fecha de llegada a nuestro mercado, donde se seguirá vendiendo la "Ahora No Tan New" Santa Fe con precios entre 55 mil y 82 mil dólares.


Crítica: Hyundai Santa Fe (2019)
Para comparar. Así es la New Santa Fe que se lanzó el año pasado en la Argentina. Leer crítica y ver todas las fotos.


Comunicado de prensa de Hyundai Hyundai Motor reveals the New Santa Fe, featuring a range of premium enhancements

Offenbach, 03 June 2020 – Hyundai Motor has revealed first images and videos of the new Santa Fe. The enhanced version of Hyundai’s flagship SUV in Europe offers a range of premium updates and new hybrid and plug-in hybrid powertrains. In addition, it will be the first Hyundai vehicle in Europe to utilise the company’s all-new third-generation vehicle platform, resulting in improved performance, efficiency and safety.

These enhancements arrive just in time for the 20th anniversary of Hyundai’s longest-running SUV. Sold in Europe since 2001, the D-segment SUV has been praised for its comfort and roominess, comprehensive standard features and functional cabin design. The latest series of improvements makes the new Santa Fe an even more premium choice for its customers. As well as offering the option of a hybrid and plug-in hybrid powertrain for the first time, the new Santa Fe features a bold and distinctive new design as well as a range of new technology and safety features.

“We modernized the New Santa Fe with premium features and appealing aesthetics that are sure to add value,” said SangYup Lee, Executive Vice President and Global Head of Hyundai Design Center. “The bold lines that extend from one side to the other and from front to back give Santa Fe a rugged yet refined look that SUV customers want. Besides, we have added numerous features and functions to create a truly family-focused SUV that is a pleasure to drive.”

“With the range of new features, the new Santa Fe further progresses as a premium vehicle,” says Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe. “It once again shows that we are listening to our customers and are constantly providing the latest features to serve their needs. This is also the case regarding our powertrain line-up. With the introduction of our new Santa Fe, our whole SUV line-up will be available with electrified versions ranging from hybrid solutions to fuel cell.”

A bold new design for a distinctive look

The new Santa Fe exterior design makes a unique statement in the SUV segment, combining rugged presence and sophistication. The striking front end design stands out through its distinctive wide grille shape, embracing the main headlamp units. The accentuated 3D pattern of the grille mesh emphasizes its robust character. Unique, eye-catching T-shaped LED Daytime Running Lights (DRLs) create an unmistakable signature graphic and also reveal the turn signal as dual function.

On the lower bumper, the robust skid plate embraces the lower air intake, forming a clamp shape and visually supporting the main grille architecture. To complete the powerful presence of the front end, the corners are dominated by vertically-oriented aerodynamic inlets that improve air flow efficiency and strengthen the upright and robust impression.

Wider wheel arch claddings and new alloy wheel designs, including a 20-inch option, reinforce the strong character of the new Santa Fe. At the rear, the new taillight design with horizontally-stretched graphics visually reinforces the width of the body. A red reflector band has been added to connect the taillights. To achieve harmony and refinement, the designers shaped the rear bumper fascia with focus on achieving a calmer, more sophisticated rear end design. This underlines the wide stance and strength of the vehicle. Through its exterior design, the new Santa Fe demonstrates the maturity and confidence which reflect the premium qualities of Hyundai.

New Luxury Package for a more premium feel

For the first time in a Hyundai vehicle, the new Santa Fe also offers an optional Luxury Package for an even more sophisticated feel. The trim’s exterior includes a dedicated 20-inch wheel design and front and back lower bumpers and side cladding which match the body paint colour, rather than matte black.

New, premium interior design options

The new Santa Fe interior now provides more space, comfort, and convenience compared to the previous model. It takes the car to a new level of luxury with every component finished in premium soft-touch materials. It features a new lower dashboard design, a redesigned centre console and a new 10.25-inch AVN touchscreen. The new floating centre console with shift-by-wire buttons is connected to the crash pad in a smooth curve. For the first time, the new Santa Fe comes with a Terrain Mode selector: a control knob located in the centre console to conveniently switch between different drive modes.

The buttons are all centered for intuitive and ergonomic use. From the driver’s seat, everything is within easy reach. The cupholder can be closed when not in use and the tray under the console provides additional storage space. The premium interior updates are rounded off by a new 12.3-inch fully digital cluster.

More efficient and new electrified powertrains

Following the popularity of the Kona Electric and Hybrid, Hyundai’s best-selling subcompact SUV, Hyundai expands its electrified SUV line-up to its flagship SUV in Europe. The new Santa Fe is the first Hyundai in Europe to go on sale with the new ‘Smartstream’ hybrid and plug-in hybrid powertrain. More information on the new Santa Fe powertrain line-up will be released in the near future.

New platform for a better performance and improved safety

The new Santa Fe is the first Hyundai model in Europe and first Hyundai SUV globally based on the all-new third-generation Hyundai vehicle platform. The new platform allows for significant improvements in performance, handling, fuel efficiency and safety.

By featuring a system that controls the flow of air, the new platform improves air movement through the engine bay and allows heat to dissipate. This enhances stability in the lower part of the vehicle. Vehicle stability is further enhanced by the lowered position of heavy equipment within the platform, which reduces weight and lowers the centre of gravity. Aerodynamics have also been improved so that air resistance is minimised to deliver excellent fuel efficiency, power and driving performance.

The fixed points for the steering arms have been positioned closer to the middle of the front wheels, allowing for more agile handling. Meanwhile, noise, vibration and harshness (NVH) performance is improved through reinforced sound-absorbing systems in vibration-sensitive parts.

The new platform also brings with it significant improvements in collision safety, thanks to improvements in engineering. Through the use of a multi-load path structure, hot stamping, and the integration of a super high-tensile steel plate, the platform will enable the car to better absorb the impact in the event of a collision while at the same time minimising the deformation of the passenger space.

The new Santa Fe will be available in Europe starting September 2020.

Galería: La New Santa Fe duró poco: nueva plataforma y mecánicas para la SUV de Hyundai

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