La segunda generación del Peugeot 308 se quedó con el premio de Auto del Año en Europa 2014, el premio más prestigioso –aunque no el más representativo, porque se circunscribe sólo al Viejo Continente- de la industria automotriz mundial.

El nuevo hatchback compacto del León se impuso con comodidad en la elección donde votaron 58 periodistas de medios gráficos de España, Italia, Holanda, Gran Bretaña, Suecia, Francia y Alemania.

El 308 II logró 307 puntos, seguido por dos vehículos eléctricos: el BMW i3 (223 puntos) y el Tesla S (216). Después clasificaron el nuevo Citroën C4 Picasso (182 puntos, confirmado para este año en la Argentina), el Mazda3 (180 puntos), el Skoda Octavia (172 puntos) y el nuevo Mercedes-Benz Clase S (170 puntos, ya a la venta en Argentina).

Teniendo en cuenta que el 308 de primera generación lleva apenas dos años comercializándose en la Argentina, aún no hay fecha cierta de llegada del 308 II a nuestro país. La que sí está confirmada es la producción de su nueva plataforma EMP2, que se fabricará en la planta de El Palomar (leer más).

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Comunicado de prensa de Car of the Year A clear win for Peugeot 308

In an announcement in Palexpo, in the eve of Geneva Auto Show, the Peugeot 308 has been named Car of the Year 2014. The winner received 307 points from the 58 Jury members, with top points from 22 jurors. Second and third, in a close race, were the two electric cars, BMW i3 (223 points) and Tesla S (216). In the group of seven Nominees, were also the Citroën C4 Picasso (182), Mazda3 (180), Skoda Octavia (172) and Mercedes S-class (170).

The CotY 2014 winner is not a ‘repeater’, as Renault Clio in 2006 and VW Golf last year; just sort of it, for the 307 -the compact Peugeot at the time- also won the award in 2002. Offered in 5-door hatchback and estate body styles, the 308 is the spearhead in Peugeot’s product offensive: Stylish and with new ambitions in quality and elegance. PSA’s new EMP2 platform allows big advantages over the previous model with the same nameplate. The new 308 is at the same time slightly shorter in length and with a bigger cargo area. This last virtue is very much pronounced in the handsome 308 SW, the estate derivative.

The new construction approach and the use of lightweight and composite materials save weight in an amount that Peugeot estimates up to 140 kg; a feature that improves performance and fuel economy. Launched with a limited engine range, the Peugeot 308 diversifies powertrains for 2014. The PureTech family of 3-cylinder petrol engines had already an aspirated 1.2 as the access option. The two versions of the new 1.2 e-THP, with direct injection and turbocharging, offer 110 and 130 hp, lots of torque and astonishing fuel consumption figures; in fact they better the official fuel economy of their 82 hp sibling. As for the BlueHDI diesel engines, now with four power levels up to 180 hp, they are homologated with outstanding emission figures starting at 82 g/km of CO2. Peugeot also announces for the 308 a new and efficient 6-speed automatic gearbox. Away from the popular dual-clutch trend, the converter-equipped transmission should add only marginal fuel consumption over the manual ‘box.

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Peugeot 308 II, auto del año en Europa 2014
Peugeot España celebró el COTY 2014 con esta infografía del 308 II. Click sobre la imagen para ampliar.

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VIDEO: Peugeot 308 II

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